This issue was also a recurring theme and topic discussed at the workshop "Connecting OCOP Products with the Tourism Supply Chain of Da Nang City," held at the end of August 2026. The city has 477 valid OCOP products and 28 points for introducing and selling them. However, the number of points for introduction does not necessarily translate into the number of distribution channels that meet the requirements of hotels, restaurants, and tour operators.
When small entities meet the standards of a tourism channel.
A well-designed display can make a great first impression. A networking workshop can provide additional opportunities for interaction between producers and tourism businesses. But the measure of the supply chain's success lies in the following month: are the products selling, are deliveries on time, and are there repeat orders?
In the story about "Integrating OCOP products into Da Nang's tourism and hotel system," Mr. Le Quoc Viet, General Director of Santa Vietnam and Vice President of the Da Nang City Tourism Association, pointed out five bottlenecks: small-scale production; high discounts and long-term credit; weak packaging and branding; lack of a central coordinating body; and lack of sales data. These are barriers to commercial transactions, not simply issues of promotion.